Zip wanted to tell everyone that you could now use their service to buy now, pay later,almost everywhere. To get this news out there we rewrote Tribe Called Quest’s classic Can I Kick It, and asked Australia, Can I Zip it? The campaign launched with a series of Reels / TikTok videos that leveraged a range of different Aussie talent. Each representing a different spending category and each with a unique audience.
This wild social first 360º campaign leveraged the language of Instagram and TikTok to showcase Zip’s new range, and was mad enough to get noticed.