Freedom To Play
War Child came to us with an idea - to harness the power of the beautiful game to improve the lives of children who live in conflict areas. Our task? Create and launch the War Child FC brand.
In response, we created a visual identity which included a crest, bespoke typography as well as a home and away kit.
To launch the new brand the kit was sent to influencers and celebrities as well as being used during a major Esports tournament. The kit was subsequently available for purchase and could also be downloaded in Top 11 and FIFA.