Europe On Lock.
Foot Locker is a part of a cities DNA and its street culture.
The On Lock campaign was a promise to all the cities Foot Locker activated in. Whatever your style or colourway, we’ve got your city On Lock.
Our activations were a representation of the city the store stood in, local rappers, artists and creators were combined to promote the latest and greatest from Foot Locker and celebrate the cities style and culture.